Cookies policy

Which cookies we use, why, and how to change your choice.

1. What is a cookie?

A cookie is a small text file a website stores on your device. Cookies let the site remember your choices, measure traffic, and improve the service based on usage patterns. Some cookies are strictly necessary for the site to work; others are optional and depend on your consent.

Pigmenta uses cookies in accordance with the ePrivacy Directive and the EU General Data Protection Regulation (GDPR). Optional cookies are set only after your explicit consent via the cookie banner.

2. Giving and changing consent

On your first visit we show a cookie banner where you can accept analytics and marketing cookies separately or disable them altogether. Necessary cookies are always on, because without them the site doesn't work.

Your choice is stored in a cookie called pigmenta_consent and stays valid for 12 months. You can change it any time via the "Open cookie settings" link in the footer — it reopens the banner and lets you reconfigure the categories.

Pigmenta implements Google Consent Mode v2: until you give consent, every marketing and analytics service is disabled by default. After you consent, the site signals all integrated platforms (Google Analytics 4, Google Ads, Meta) which categories are allowed.

3. Strictly necessary cookies

These cookies are essential for the site to work securely. They can't be disabled by the cookie banner and don't depend on consent. We use:

  • _pigmenta_session — encrypted session cookie holding your cart and session state. Cleared when the session ends or you close the browser.
  • pigmenta_consent — your cookie preferences (analytics, marketing). Stored for 12 months.
  • _pigmenta_csrf — protects forms against cross-site request forgery (CSRF) attacks.
  • locale — remembers your language choice (et/en/ru).

4. Analytics cookies (consent-based)

Alongside browser-side measurement, Pigmenta uses the GA4 Measurement Protocol to send transactional events (order purchase, order expiry, cart abandonment) from our server directly to Google. These events don't depend on cookies but use the same user identifier (from _ga) when available. If you haven't given consent, the event is flagged as a non-personalised conversion and excluded from marketing segmentation.

Server-side GTM means cookies are first-party on the pigmenta.ee domain — this reduces third-party cookie blocking and improves measurement accuracy without weakening privacy.

  • _ga, _ga_XXXXXXX — user differentiation and session tracking. Stored for 2 years.
  • _gid — Google session ID. Stored for 24 hours.

5. Marketing cookies (consent-based, planned)

Once these integrations go live we will only turn them on after we have your consent. Until then the site looks the same, but no advertising pixel script loads before you agree.

Server-side measurement: we can also pass parts of Google Ads and Meta Pixel through the server — this reduces browser blocking but still falls in the marketing category and stays consent-based.

  • Google Ads (Google Ireland Limited) — conversion measurement and remarketing audiences. Typical cookies: _gcl_au, NID, IDE (DoubleClick), retained up to 13 months.
  • Meta Pixel (Meta Platforms Ireland Limited) — Facebook and Instagram campaign conversion and remarketing. Typical cookies: _fbp (90 days), _fbc (90 days).

6. Call recording, email and order notifications

SendGrid (Twilio Inc.): order confirmation, ready notice, shipping notice and the occasional cart-abandonment nudge are sent through SendGrid. SendGrid includes tracking pixels in emails (to measure opens and clicks). These are part of transactional email — no consent is required because they relate directly to your order — but those signals are never used for marketing segmentation.

Twilio Voice IVR: if you call our information number, the call's metadata (call time, duration, menu choice) is stored to improve customer service. Recording is not on by default; if we need to record a call, we tell you up front.

7. Managing cookies in your browser

Blocking necessary cookies may break the order flow (e.g. you may lose your cart). Disabling analytics and marketing doesn't affect site behaviour.

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Safari: Settings → Privacy → Manage Website Data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Edge: Settings → Cookies and site permissions

8. Changes to this cookies policy

If we add new measurement or marketing tools, or if we change cookie categories, we update this page and reopen the cookie banner so you can reconsider your consent. Significant changes are also signalled via the footer links.

Questions about cookies or data processing — email info@pigmenta.ee.

Last updated · 2026-04-12